Here is the translation of the article into English following the exact same formatting rules, along with the title options and the tweet. You know that feeling when you find out an absurd behind-the-scenes story that sounds completely made up? Well, recently Brian Watson, a veteran developer who worked on games like Lemmings, decided to show something unbelievable on The Retro Collective channel. He brought in a working prototype of an ultra-secret Sony project from decades ago. The thing was called the PlayStation PUGA, and it was basically a regular gray DualShock controller on the outside, but it hid a whole PS1 running directly on its internal board. The idea behind this project was purely commercial and made a lot of sense for the market at the time, especially considering Brazil and the rest of Latin America. Back in that era of the late first PlayStation and the early PS2, Sony struggled hard to sell official consoles over there because import taxes made everything incredibly expensive. Most people ended up buying from the gray market or going after cheaper clones. The team's clever move was trying to create a plug-and-play device that could be manufactured directly in the Manaus Free Trade Zone to cut costs in half. The hardware was quite curious for such a small thing. Instead of using CD drives, which would make the controller huge and fragile, they put in an ARM processor running at 650 MHz and an SD card reader with about 4 gigabytes of space. That was enough to store around ten classic games in memory. The most bizarre part is that the thing ran on four regular AA batteries, and the power lasted for about twenty hours of gameplay. You just needed to plug the video cable into a CRT TV and start playing Crash or Resident Evil without needing anything else. But then comes the corporate part that ruined everything. The prototype was ready, it worked perfectly, and it had everything to sell like crazy, but the internal bureaucracy of Sony itself killed the project. Since the focus was on launching the video game very cheap, the profit margin on each unit was tiny. When they went to negotiate the rights for the games, the licensing division couldn't reach an agreement with third-party companies or even with Sony's own internal studios. Watson said that sectors within the company itself refused to release the games because the commission offered was only ten cents of a dollar per controller sold. Nobody wanted to give up their pennies for the sake of the project, and management simply shelved the idea. He even mentioned he almost quit out of pure frustration at the time. The bright side of this whole story is that the work wasn't completely thrown in the trash. Years later, Sony took the code for this PS1 emulator that the team had optimized for ARM chips and used it as the foundation to run classic games on the Xperia Play, that smartphone with a sliding controller that came out around 2011. It ends up being kind of ironic to see how the company was anticipating this trend of purely digital and portable consoles way ahead of its time, but the ego of its own internal divisions stopped the thing from becoming a reality. For those who want to see the details of this story and what the prototype looks like, the link to the original article is [https://www.levelup.com/en/news/inside-the-playstation-puga-the-dualshock-that-packed-a-full-ps1-and-why-sony-pulled-the-plug/](https://www.levelup.com/en/news/inside-the-playstation-puga-the-dualshock-that-packed-a-full-ps1-and-why-sony-pulled-the-plug/).