GTA 6 Marketing Leak: Rockstar and Sony Plan Massive PlayStation-Focused Campaign 🚀
May 12th '26 4:39pm:
Basically, Rockstar Games and Sony are gearing up for a *massive marketing push* for GTA 6. This isn’t just another game launch… it’s the kind of thing that’s meant to take over the entire internet.
The key move here is a strong partnership with the PlayStation brand. But don’t get it twisted: the game itself is not exclusive. GTA 6 will still launch on Xbox too. What’s “exclusive” is the marketing — trailers, ads, events… everything heavily tied to PlayStation.
Now here’s where it gets interesting: this isn’t just about flashy promotion. There’s a clear strategy behind it. The goal is to position the PS5 (especially the Pro version) as the *default home* for GTA 6 in people’s minds. Like, you see GTA 6 and immediately think PlayStation.
And then come the possible extras:
* PS5 bundles with GTA 6
* exclusive pre-order bonuses
* maybe even some version-specific content
Nothing officially confirmed yet, but all signs point in that direction.
Another important detail: heavy focus on consoles. Rockstar is clearly prioritizing console players first, which means the PC version will likely come later — just like they’ve done with previous titles.
To sum it up in one line:
👉 GTA 6 isn’t just going to be a huge game… it’s shaping up to be a global event, with Sony right there helping turn it into a full-blown spectacle.
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If you want to read the full article:
[https://en.gamegpu.com/news/igry/rockstar-games-i-sony-gotovyat-masshtabnoe-prodvizhenie-gta-6](https://en.gamegpu.com/news/igry/rockstar-games-i-sony-gotovyat-masshtabnoe-prodvizhenie-gta-6)